She fits with PUMA’s brand values, because of her powerful influence over young women, her integrity, hustle, and drive to succeed.
Global sports brand PUMA announced a long-term partnership with singer, actress, Selena Gomez who worked with the brand to design products and create marketing campaigns. Selena -working with PUMA first appears in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.
“Being part of the PUMA family is very exciting for me,” said Selena Gomez. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. Her work with the brand will be more than simply appearing in a campaign, she will be an active voice for the brand’s consumers. In addition, this partnership includes PUMA and Selena working with and supporting causes close to her heart. She will not only represent our brand, but she will help to define and enhance our women’s business.” The brand’s women’s business has been reinvigorated in recent years and they are expecting continued growth in this area.
“Selena is authentic, creative, talented, and fearlessly real." She is everything that today’s female consumer is looking for in a role model,” said Adam Petrick, Global Director for Brand and Marketing for PUMA. "In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about.
WE Day, the greatest celebration of social good-Selena Gomez leads the event!
WE Day, the greatest celebration of social good, returned to the “Fabulous” Forum in celebration of over 16,000 students and educators committed to making a difference. Coming together from across California, they shared in a day of inspiration with renowned speakers. “It is so important for this generation of young people to know that we not only support their tremendous efforts but that they are motivating us to work alongside them to make an even bigger impact together.”
Latest News - a global digital media company focused on live entertainment, today announced that it delivered more than a million livestreams of iHeartRadio's album release party for Selena Gomez's new album, "Rare," on January 9, 2020. LiveXLive brought the intimate event to music fans worldwide as part of its exclusive multi-year partnership with iHeartMedia. "Selena is an extraordinary artist, and she took fantastic advantage of the opportunity to connect directly with her audience, frame her album and increase the awareness of its release," said Dermot McCormack, President of LiveXLive. "She is an international superstar, and she understands the global reach and essential inclusivity of livestreaming." → Subscribe to digital